John Sims

John Sims

John Sims
John Managing Director

John is a highly recognised and prominent figure in the specialist home insurance market that exists in the UK. For more than 25 years he has held notable senior positions with two of the main specialist insurers. In 1996 he led the launch in the UK of the world’s most respected insurer of the affluent, Chubb Insurance and its Masterpiece product. Masterpiece changed the face of insurance in the UK and remains one of the best insurers for this highly specialised sector of the market. John ran the business for eleven years.

John also ran AIG Private Clients in the UK and has provided wide ranging consultancy services to some of the most respected companies in the market including Covea, DAS, Ecclesiastical, Hyperion, Lawshield, Lockton International, MS Amlin and the government backed terrorism reinsurer, Pool Re.

Prior to moving to the underwriting side of the business John was a well respected insurance broker and his main client base was affluent families and their insurance needs.

John has always had a passion for service, especially the claims side which is the single most important area for any client.

John created Vizion with his partners to deliver world class service having seen how good and bad service can be at other brokers throughout his long career.

John’s Articles

Chris Blackham in the City

Myths and realities of starting and running a successful insurance brokerage

John Managing Director Chris Chairman Vizion’s Chairman, Chris Blackham, and Managing Director, John Sims, share their experiences of over 30 years in the insurance industry in this series of articles / blogs. Starting from scratch Chris Blackham provides an overview on the main issues confronting those starting a new insurance […]

Stunning beach house

Introducing Vizion Private Clients

John Managing Director Vizion Private Clients is a highly customer focused broker dealing with Private Client general insurance. This area of the business has been my passion for more than 30 years. For the past 20 years I have been fortunate to run two of the leading insurance companies who […]

Office with city views

Introducing The Vizion Partnership

John Managing Director Welcome to the Vizion Partnership. We have seen enormous change in our industry in the past 10 years and none more so than in the broking community. As a result, a handful of large companies now control a significant proportion of this market. This drive for growth […]

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John in the News

John Sims votes for disclosure

A lively meeting recently enjoyed with managing director John Sims at Vizion Brokers resulted in what amounts to a HNW 'mini-supplement'...

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John Sims votes for disclosure (cont.)

This is the point at which I learnt that John has recently been through the regulatory mangle himself as a broker...

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Regulation – friend or foe?

There’s nothing wrong in having rules and regulations in financial services. They set a standard for players to follow...

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The HNW story

In every innovative customer service transformation, the disputes as to exactly who had the first idea are largely academic...

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Cyber risks affect customers too

In the high net worth sector it’s not only insurers and brokers who face the rising threat of cyber attack...

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"The high net worth market must wake up"

John Sims, high net worth specialist, delivers keynote speech at The Insurance Age High Net Worth Forum.

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HNW Forum: We meet AIG’s John Sims

John Sims shares his thoughts on the high net worth sector in advance of the forum next week. The Insurance Age High Net Worth Forum takes place in Manchester next week (21 October). In advance John Sims, head of private...

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The June online edition of Insurance People is now available

Manchester magnificent! John Sims reviews the BIBA annual event at “the best conference venue by far”.

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Chubb announces agreement with Wellington Underwriting PLC

WARREN, NJ, July 6, 1998 - Chubb Insurance Company of Europe S.A. (Chubb) announced that it has reached an agreement in principle with Wellington...

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