The broker wants to work with individuals who “are being asked to do more for less” in their current broker and want to strike out on their own.
Vizion Insurance Brokers has been launched by former Bluefin chairman, Chris Blackham, former Chubb HNW lead, John Sims, Trevor Davies, partner with Kennedy's and former England rugby international Jeremy Guscott.
Sims claimed the model the broker works to is new and explained that the business would be looking to add partners on a joint ownership basis.
Blackham explained: "Because the market has been consolidated it has left a lot of people who are disillusioned and being asked to do more for less.”
The team wants to appeal to those people to join what they describe as an "exclusive culture" where people are "client focused”.
Sims explained that Vizion would own part of a partners business and said it was flexible as to what the split would be.
Blackham noted: "It is not like a network. It is more than that - you are part of a family. It's a part ownership model.”
Loan
The partners, who may be subject to restrictive covenants, receive a loan for their first year of operation with Vizion.
Sims stated this enables them to have an income while their business terms prevent them from working with old clients.
"We want our partners to be straightforward, honest and hard-working good people. We want to enjoy this," Sims stated.
Vizion also offers back office support and uses the Acturis platform. The partners will also be regulated through Vizion.
Blackham said he hoped the model would help people avoid having to go through the FCA registration process which he described as a "phenomenal task”.
British Lions
Guscott noted that becoming an approved person was so difficult that he was equally as happy when he received it as when he was selected for the British Lions team.
According to the team the business will deal with all types of general insurance. Sims stated: "We are a platform that can go into any area.”
The team declined to be drawn on targets for the next year but stated that they have three partners on board already and were not expecting to progress with this until the middle of the year so are "already ahead of expectations”.